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At first, the business community saw blogging as an ideal marketing tool for free agents and entrepreneurs who needed a cheap way to get their message out. That was then. Now, the big guys are waking up to the amazing power of a great blog to enhance their company’s communication both internally and externally. However, as with most elements of business, the key word is great. As online consultant Debbie Weil makes clear in this timely and accessible book, a corporate blog that is boring or confusing is worse than none at all. Using an informal, jargon-free style, «The Corporate Blogging Book» explains how to create a blog for your business that’s engaging, smart, and, most important, likely to grow an audience. All aspects of corporate blogging are explored here, and all of your important questions answered, such as: How much time will it take? What are the legal risks? Who in my company should blog? What are the best corporate blogs out there? If you want your company to survive in the modern business world, «The Corporate Blogging Book» is an essential resource.