Аннотация:
Damage Control: How to Get the Upper Hand When Your Business Is Under Attack Dezenhall, Eric / Weber, John, Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceivingaand flat-out wrong. If youare facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, most PR experts will tell you to stay positive, show some remorse, and everything will be just fine. But that approach reflects a naAve understanding of conflict, and it wonat help you much during a real crisis. No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successesaand debaclesaof modern business, politics, and entertainment. Youall discover: a Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. a Why Audi never fully recovered from driver accusations of asudden accelerationaadespite evidence that nothing was wrong with their cars. a What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common. .. and what they donat
