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—Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.— Familiar words? Those were the words spoken by the late great Winston Churchill. And that is what the LIA Junior —Creative Conversations— is truly about. Let—s face it. Most junior creative people are in awe of the greats of the industry. Sweaty palms, dry throat and general loss of voice would usually be the tell-tale symptoms when they are in the presence of a much-admired luminary. But imagine if you could talk with these creative gurus as peers. No pressure, no topic is out of bounds and it need not be confined to merely advertising. Contrary to what some people in the industry may think, there is a world beyond advertising. That is how the idea for the LIA —Creative Conversations— came about. It began with a conversation one afternoon, over drinks. I broached the subject with several of the world—s top creative directors — very casually, sans sweaty palms or stammering speech.