Ïîèñê ïî êàòàëîãó ïå÷àòíûõ èçäàíèé

Àííîòàöèÿ: Ýòà êíèãà — óâëåêàòåëüíàÿ èñòîðèÿ î òîì, êàê óïàêîâêà ïîÿâèëàñü, ðàçâèâàëàñü è ïîñòåïåííî ïðåâðàùàëàñü â ñèëó, êîòîðàÿ óïðàâëÿåò ïîâåäåíèåì ïîêóïàòåëåé, ìàíèïóëèðóåò èõ ñòðàõàìè è îæèäàíèÿìè, ôîðìèðóåò îáëèê ìàãàçèíîâ è öåëèêîì âñþ êóëüòóðó ïîòðåáèòåëüñêîãî îáùåñòâà. Àâòîð óäåëÿåò ìíîãî âíèìàíèÿ èíæåíåðíîé, äèçàéíåðñêîé è ðåêëàìíîé ñîñòàâëÿþùèì òîâàðíîé óïàêîâêè è ðàñêðûâàåò èñòèííûå ïðè÷èíû ïîÿâëåíèÿ îòäåëüíûõ åå äåòàëåé, êîòîðûì îáû÷íî íèêòî íå ïðèäàåò çíà÷åíèÿ: íàïðèìåð, êðûøêè ó êàðòîííîé ñèãàðåòíîé ïà÷êè íóæíû äëÿ òîãî, ÷òîáû êóðèëüùèê âñÿêèé ðàç äîñòàâàë ïà÷êó èç êàðìàíà è äåìîíñòðèðîâàë îêðóæàþùèì ìàðêó. Íî åùå áîëåå èíòåðåñíû ïàðàëëåëè, ïðîâåäåííûå ìåæäó ìåõàíèçìàìè âëèÿíèÿ íà ìàññîâîå ñîçíàíèå êîðîáîê è áàíîê íà ïîëêàõ ñóïåðìàðêåòîâ è «óïàêîâàííûõ» ÿâëåíèé, êîìïàíèé è ëþäåé.

Àííîòàöèÿ: The Milton colliery exacts its daily toll of sweat and fear from the men who grope down its dark tunnels. Beer, snooker, rose-growing in the allotment and Geoff Boycott are sacrificed to the imperatives of clawing coal from the earth.

Àííîòàöèÿ: He could do things with a football the opposition hadn t even thought of. He had a world at his feet, and a chip on his shoulder. He had a glittering future: as a soccer player, as a college student, or with the boss s daughter...but he had enemies, who played for higher stakes - and they were just as talented.

Àííîòàöèÿ: This book presents itself as a survey, from the first to the latest, of English-Canadian poetry. The book differs from previous Penguin Anthology, the earlier poets more solidly represented, the periods better balanced. This revised edition, coinciding with Canada's own Centennial, presents a surney of the work done in English by Canadian poets during the past one hundred years.