Ïîèñê ïî êàòàëîãó ïå÷àòíûõ èçäàíèé

Àííîòàöèÿ: In stories collected here we are given a multifaceted view of Scotland, the Scos and the Scottish short story. The stories range from Roman Britain, through the trials of those at home during the Second World War, to a country and people determined to assert their independence.

Àííîòàöèÿ: Ïðåíåáðåæåíèå ðàöèîíàëüíûìè ïîäõîäàìè ê îöåíêå âîçìîæíûõ ðèñêîâ íåðåäêî ñòàíîâèòñÿ ïðè÷èíîé áîëüøèõ ïîòåðü äëÿ áàíêîâ. Ñòèâåí Ôèíëåé ïðåäëàãàåò êðåäèòíóþ ìîäåëü ïÿòè ýòàïîâ - ýôôåêòèâíûé ñïîñîá óïðàâëåíèÿ âçàèìîîòíîøåíèÿìè áàíêîâ è êëèåíòîâ.  åå ðàìêàõ ðàññìàòðèâàþòñÿ òàêèå ñôåðû ïîòðåáèòåëüñêîãî êðåäèòîâàíèÿ, êàê ìàðêåòèíã, ÈÒ. áóõó÷åò è ôèíàíñû; èçëîæåíû ïðèíöèïû ïðÿìîãî ìàðêåòèíãà è ìàðêåòèíãà ñ èñïîëüçîâàíèåì áàç äàííûõ, îðãàíèçàöèè ðåêëàìíûõ êàìïàíèé, êðåäèòíîãî ñêîðèíãà, ïðèâëå÷åíèÿ êëèåíòîâ è óïðàâëåíèÿ èìè, à òàêæå ïîäõîäû ê âçûñêàíèþ çàäîëæåííîñòè. Ðåêîìåíäàöèè, èçëîæåííûå ïðîñòûì, äîñòóïíûì ÿçûêîì, ïîìîãóò ìåíåäæåðàì è ñïåöèàëèñòàì îòäåëîâ êðåäèòîâàíèÿ ôèçè÷åñêèõ ëèö ïðåóìíîæèòü ÷èñëî êëèåíòîâ, ìèíèìèçèðîâàâ ïðè ýòîì ðèñêè íåèñïîëíåíèÿ îáÿçàòåëüñòâ

Àííîòàöèÿ: Discover the tantalizing true stories behind your favorite colors. For example: Cleopatra used saffron — a source of the color yellow — for seduction. Extracted from an Afghan mine, the blue "ultramarine" paint used by Michelangelo was so expensive he couldn't afford to buy it himself. Since ancient times, carmine red — still found in lipsticks and Cherry Coke today — has come from the blood of insects.

Àííîòàöèÿ: Ôîòîàëüáîì, ïîñâÿù¸ííûé ãîðíûì ïåéçàæàì ×åõîñëîâàêèè. Ëèðè÷åñêèå ôîòîçàðèñîâêè íàöèîíàëüíîãî ïàðêà Øóìàâà, Îðëèöêèõ ãîð, Êðêíîøå, êóðîðòà Åñåíèê, õðåáòà Áåñêèäû, Áîëüøîé è Ìàëîé Ôàòðû, ãîð Òàòðû, ãîðíîé ãðóïïû Ðîõà÷å.

Àííîòàöèÿ:  óäîáíîì ôîðìàòå ñ îáèëèåì èíòåðåñíûõ çàïîìèíàþùèõñÿ èëëþñòðàöèé ïðåäñòàâëåíà êëþ÷åâàÿ èíôîðìàöèÿ ïî ýïèäåìèîëîãèè, ïàòîãåíåçó, êëèíè÷åñêèì ñèìïòîìàì áîëüøèíñòâà çàáîëåâàíèé. Îñâåùåíû âîïðîñû âîñïàëèòåëüíîé ðåàêöèè, åå îñîáåííîñòåé, ñâÿçàííûõ ñ ïàòîëîãèåé èììóííîãî ïðîöåññà. Ñîäåðæàíèå êíèãè ðàçáèòî íà òðè ñåêöèè: îñíîâû ïàòîëîãèè, ñèñòåìíàÿ ïàòîëîãèÿ è ïðèìåðû êëèíè÷åñêèõ ñëó÷àåâ. Âêëþ÷åí ìàòåðèàë äëÿ ñàìîïðîâåðêè. Êíèãà áóäåò ïîïóëÿðíà ó ñòóäåíòîâ ìåäèöèíñêèõ è áèîëîãè÷åñêèõ âóçîâ è îðäèíàòîðîâ ïî ïàòîëîãè÷åñêîé àíàòîìèè, òåðàïèè, õèðóðãèè, à òàêæå âðà÷åé îáùåé ïðàêòèêè.